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Fireside chat with Thomas Wuensch, Chief Operating Officer SoftWorks AI

Thomas Wuensch is an accomplished, dynamic business executive with over 20 years’ experience in revenue generation, operational excellence, and team building with a passion for customer and partner satisfaction.

He has proven track record leading top flight sales teams in consistent quota over achievement. strategic sales planning, and establishing long term partnerships.

More about SoftWorks AI and Thomas’ experience can be found below:

Tell us more about your role in SoftWorks AI?

I am the Chief Operating Officer at SoftWorks AI. SoftWorks is a computer vision and AI firm that helps organizations automate complex and manually intensive workflows. Over the last 3 years we have been helping companies in the Mortgage and Tax verticals drive greater efficiencies through the practical application of machine learning technologies. My primary focus is to ensure operational excellence across the company with a particular concentration on Sales and Marketing. I wear many hats, as most do in a young firm. On any given day I am working with our CEO exploring new growth opportunities, our Dev teams on product designs and our business partners on go to market strategies. It is a very demanding role but one that I enjoy as I have the tremendous privilege to work with an extremely talented and dedicated team.

What is the most difficult part of your job? But the most rewarding one?

Right now the most difficult part of my job is developing relationships with clients and partners remotely. COVID has changed the way in which many businesses interact with each other. Video conference solutions have provided some relief but losing the in-person contact has been a challenge.

The most rewarding aspect of my job is helping our customers. Our solutions help companies become more efficient and competitive. It is very satisfying to be able to help companies grow their business and be successful.

Is there anything that you would change about your professional path?

Not at all! I have been very fortunate to have a diverse career that provided me with tremendous experiences and knowledge. Every prior role has served as a foundation for my current position. The relationships and expertise that I gained are invaluable and I wouldn’t change a thing.  

What’s your key strategy for the development of your company?

Value over valuation. Too many companies base their decisions on how it will affect the bottom line in the short term without careful consideration to the long term impacts. At SoftWorks we strive to bring value to our customers and business partners across a longer time scale. To that end we are always exploring ways that we can push the limits of artificial intelligence and machine learning to drive greater operational efficiencies. We are completely customer focused and realize that our substantial growth over the last 3 years has been a result of our commitment to delivering customer excellence. Every client interaction should reinforce why our customers have entrusted us with their business.

What do you think about the next period of time, keeping in mind the pandemic and the new business climate? How will your industry be affected?

I think the next 12 months will be a transition period in many ways. While we hope that many aspects of our lives will return to normal there are a number of factors that may make that challenging. Concerns as to how a new administration will impact the economy coupled with a post-covid landscape will cause uncertainty in how many firms view the future. Even with greater access to vaccines we believe that for 2021 most firms will continue to operate remotely.  Fortunately for us we help companies “bullet proof” their business by driving down costs, increasing productivity and help level the playing field against competition.

What books do you have on your nightstand?

Interesting question…Since I have regained a few hours a days by not commuting I decided to pull out a few older books that I had put aside. Currently I am reading “What Einstein Told His Cook” by Robert Wolke, “Galileo’s Daughter” by Dava Sobel and “The Fellowship – The Literary Lives of the Inklings” by Philip and Carol Zaleski.

Our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss about their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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